B2B and B2C: Is There a Difference?
I read this blog post about the difference between B2B and B2C. But think about most B2B purchases. If we’re looking at buying a new rack of servers, or supply chain management software, where’s the...
View ArticleCommon Email Marketing Mistakes
Diwali is next week. Did you send out special offers or greetings to your customers and prospects? While everyone is talking about social media, email marketing remains an excellent way of nurturing...
View Article18 Things E-Commerce Websites Must Get Right
For e-commerce businesses, getting the website right is even more important than for other businesses because the website is more than a marketing tool — it’s part of the offering. Here are 18 things...
View ArticleInterview with Sahil Khan, Social Media Expert and Founder of the Tossed Salad
We recently met up with Sahil Khan, whose online lifestyle magazine, the Tossed Salad, has a dedicated following. Sahil is also very active on Twitter, and he has been successful in helping restaurants...
View ArticleHow to Determine Which Social Media Channels You Should Use
As a business-owner, you have a hundred things clamoring for your attention. But you also need to be on social media, to listen and talk to your customers and to influencers in your industry. Focusing...
View ArticleOur Best Posts of 2012
I started this blog nearly two years ago, when I wanted a space to put down my thoughts about marketing. Better Marketing wasn’t a business then — it wasn’t even the blog name. It’s this year, after we...
View ArticleIs Marketing for B2B Different from B2C?
Not much. Your marketing should be dictated by the preferences of your target customer segment anyway, and there is often less difference between marketing to small businesses and marketing to...
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